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Amway implements "China first" strategy

安利实施“中国优先”战略

2019/11/14 Companies
The Author:
Amway implements "China first" strategy

From November 5th to 10th, the 2nd China International Import Expo was held at the National Convention and Exhibition Center (shanghai). Amway, as an exhibitor, placed a narrowed research greenhouse of the organic farm as well as R&D center of its nutrition and health care brand Nutrilite in the exhibition area, attracting lots of visitors. 10 imported Nutrilite branded nutritional health foods were also showed on the spot.

According to Yu Fang, president of Amway (China), the overall market size of China's dietary supplements has exceeded 460 billion yuan in 2018, making it the world's second largest dietary supplement consumer market. Based on the broad prospects of China's health industry, Amway Global will gradually shift its focus to the Chinese market in terms of strategy, resources and investment.

Last year, our new CEO came up with a slogan called China first. In fact, this strategy also fully demonstrates that Amways global strategic focus will soon move to the Chinese market. And from the perspective of current development trend of the entire digital economy, this is also an inevitable choice." Yu Fang said.

In 2019, in order to optimize the global supply, Amway transferred its  production line of high-tech home products from US to China with an annual production capacity of more than 11 million pieces. In consideration of China's leading position in the digital and mobile Internet world, Amway will also locate its Global Digital Innovation Center and The Big Data Innovation Center in China. Amway expects to invest $200 million in the digitalization of the Chinese market in the next five years.

 

The Chinese source:

安利实施“中国优先”战略

115日至10日,第二届中国国际进口博览会在上海国家会展中心举办。安利公司参展,并将旗下营养保健品牌纽崔莱的有机农场、研发中心的科研温室微缩至展区,吸引了众多参访者。安利还在现场展示了10款纽崔莱品牌的进口营养保健食品。

安利(中国)总裁余放表示,2018年中国膳食营养补充剂总体市场规模超过了4600亿元,成为全球第二大膳食营养补充剂消费市场。基于中国健康产业的广阔前景,安利全球会在战略、资源和投资方面,逐渐将重心转移至中国市场。

去年我们的新CEO到任后,提出了一个口号叫China first(中国优先)战略,其实这个战略也充分表明了日后安利全球的战略重心将快速向中国市场迁移。而从目前整个数字经济的发展态势来看,这也是一个必然选择。余放说。

2019年,为优化全球供应链,安利将位于美国的家居科技生产线转移到了中国,年产能超过1100万件;因为中国在数字化、移动互联网领域在世界的领先地位,安利还将全球数字创新中心、大数据创新中心落户在了中国。安利公司预计在未来5年,将投入2亿美元用于中国市场的数字化建设。

资料来源:http://www.uprich.com/index.php?m=Index&a=article&type=0&id=7768

 

 

Keyword: Amway,strategy