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Mary Kay supported the UN Sustainable Development Goals Model Village project

玫琳凯支持联合国可持续发展目标示范村项目并取得丰硕成果

2019/10/31 Companies
The Author:
Mary Kay supported the UN Sustainable Development Goals Model Village project

October 17th is the sixth Poverty Alleviation Day in China and the 27th International Day for the Eradication of Poverty. In collaboration with the United Nations Development Programme (UNDP), China Center for International Economic Exchanges (CCIEE), Mary Kay (China) Co., Ltd. and other parties, the United Nations Sustainable Development Goals (SDGs) Model Village project results sharing meeting and rural revitalization and sustainable development meeting was held in Shanghai. Wan Yang, assistant representatives of UNDP in China, Zhang Jing, Deputy Director of External Affairs and Brands of Mary Kay (China), and Pu Xuechang, Party Secretary of Yijiu Town, Yongren County, Yunnan Province, have attended and participated in the discussion.

 

The SDGs Model Village is located in Pula Village, Yongren County, Chuxiong Prefecture, Yunnan Province and it is the first UN SDGs Model Village in China. The project was officially launched in June 2017.

 

Mary Kay has combined its own strengths in women training and development with the actual situation, including natural and cultural resources of the village, and coordinated the parties. They increased the income of farmers, especially poor women, through various methods such as villager skill training, home improvement, building landscape and environmental infrastructure, and the establishment of ecotourism cooperatives. Efforts have also been paid on creating an ecotourism-based development model, forming sustainable income systems, and achieving precise poverty reduction as well as a coordinated development of economy, society and ecosystem. Up to now, the project has directly benefited 68 women in the village, and has led over 300 villagers to develop planting, breeding and rural tourism industries. The poverty rate in the village has dropped from 28% to 0.77%.

 

Zhang Jing said: "As a foreign-invested company that has been deeply involved in the Chinese market for nearly 25 years, what we have been doing is empowering women to improve themselves and actively supporting China's alleviation of poverty. The motivation of participating in this project is the hope that through Mary Kay's previous experience in women's development, we can make women participate in economic development, relieving them of poverty, increasing their income, and make a beautiful countryside.

 


The Chinese sourse:

 玫琳凯支持联合国可持续发展目标示范村项目并取得丰硕成果

    1017日是中国国第6个扶贫日,也是第27个国际消除贫困日。由玫琳凯(中国)有限公司携手联合国开发计划署、中国国际经济技术交流中心等多方合作,联合国可持续发展目标(SDGs)示范村项目成果分享会暨乡村振兴及可持续发展交流会于上海举办。联合国开发计划署驻华代表处助理代表万杨、玫琳凯(中国)对外事务及品牌副总裁张晶、云南省永仁县宜就镇党委书记普学昌等出席并参与讨论。

联合国可持续发展目标(SDGs)示范村位于云南省楚雄州永仁县外普拉村,中国首个联合国可持续发展目标示范村,该项目于20176月正式启动。

玫琳凯针对该村实际情况自然和文化资源结合其自身在女性培训和发展方面的优势,协调各方通过建立彝绣合作社、村民技能培训、民宿改造、景观及环境基建、成立生态旅游合作社等多种方式,提高农户特别是贫困妇女收入,支持和开发以生态旅游为基础的发展模式,打造可持续的生计体系,实现精准减贫,达到经济、社会和生态环境的协同发展。截至目前,项目已让该村68位妇女直接受益,累计带动300余位村民发展种殖、养殖及乡村旅游产业,该村贫困发生率已由28%降至0.77%

玫琳凯(中国)对外事务与品牌副总裁张晶表示:“作为一家深耕中国市场近25年的外资企业,我们一直在做的事情就是赋能女性发展,作为外资来华企业,积极帮助中国的扶贫事业,参与这个项目,是希望通过玫琳凯以往在女性发展上所积累的经验,通过帮助女性来参与经济发展,解脱她们的贫困现状,增加经济收入,实现美丽乡村。

Keyword: Mary Kay ,commonweal