October 17th is the sixth Poverty Alleviation Day in China and the 27th International Day for the Eradication of Poverty. In collaboration with the United Nations Development Programme (UNDP), China Center for International Economic Exchanges (CCIEE), Mary Kay (China) Co., Ltd. and other parties, the United Nations Sustainable Development Goals (SDGs) Model Village project results sharing meeting and rural revitalization and sustainable development meeting was held in Shanghai. Wan Yang, assistant representatives of UNDP in China, Zhang Jing, Deputy Director of External Affairs and Brands of Mary Kay (China), and Pu Xuechang, Party Secretary of Yijiu Town, Yongren County, Yunnan Province, have attended and participated in the discussion.
The SDGs Model Village is located in Pula Village, Yongren County, Chuxiong Prefecture, Yunnan Province and it is the first UN SDGs Model Village in China. The project was officially launched in June 2017.
Mary Kay has combined its own strengths in women training and development with the actual situation, including natural and cultural resources of the village, and coordinated the parties. They increased the income of farmers, especially poor women, through various methods such as villager skill training, home improvement, building landscape and environmental infrastructure, and the establishment of ecotourism cooperatives. Efforts have also been paid on creating an ecotourism-based development model, forming sustainable income systems, and achieving precise poverty reduction as well as a coordinated development of economy, society and ecosystem. Up to now, the project has directly benefited 68 women in the village, and has led over 300 villagers to develop planting, breeding and rural tourism industries. The poverty rate in the village has dropped from 28% to 0.77%.
Zhang Jing said: "As a foreign-invested company that has been deeply involved in the Chinese market for nearly 25 years, what we have been doing is empowering women to improve themselves and actively supporting China's alleviation of poverty. The motivation of participating in this project is the hope that through Mary Kay's previous experience in women's development, we can make women participate in economic development, relieving them of poverty, increasing their income, and make a beautiful countryside.
The Chinese sourse: