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∨ 2019

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Herbalife cooperates with Tencent, opening digital transformation of its business in China

康宝莱与腾讯合作 开启在华业务数字化转型

2019/09/27 Companies
The Author:

On September 19, 2019, Herbalife announced a strategic partnership with Chinese Internet giant Tencent on digital transformation to fully launch the digital transformation of the company's business in China. After the transformation, Herbalife China will become a company that drives online and offline full-value chain distribution channels and is driven by user demand.


At present, digital transformation has become a significant strategy for Herbalife's business development in China, which will enable Herbalife marketers to serve customers more accurately. “Focus on customer value” is the core and foundation of Herbalife's digital transformation. Herbalife will use Tencent's ecosystem and cutting-edge technology to enable customers to reach out to products through more channels, improving customer experience, enhancing customer loyalty, empowering marketers through better customer insights, and ultimately offer consumers with a better service. Under the digital transformation plan, Herbalife is expected to launch online personal-store tools in the fourth quarter of this year.


Recently, "Internet +" has penetrated into every corner of life, and the digital economy generated by "Internet +" contains tremendous momentum to promote economic development. Digital transformation has become an important development direction for many industries.


Looking forward to the future, with the in-depth implementation of the digital transformation strategy, Herbalife will continue to deepen the Chinese market, adhering to the long-term commitment to the Chinese market, and continue to provide scientifically-based, reliable nutritional products as well as high-quality and honest service to Chinese consumers. Utilizing its accumulated global business experience and advantages in profession , Herbalife is striving to create more social values and contribute to the implementation of the “Healthy China” strategy.


The Chinese Source:

康宝莱与腾讯合作 开启在华业务数字化转型

2019919康宝莱宣布与中国互联网巨头腾讯就数字化转型建立战略合作关系,全面开启公司在中国业务的数字化转型。转型后,康宝莱中国将成为一家打通线上线下全价值链流通渠道,以用户需求为核心驱动的企业。


目前,数字化转型已经成为康宝莱在华业务发展的重要战略,将赋能康宝莱营销人员更精确地服务顾客。“以客户价值为核心”是康宝莱数字化转型的核心及基础。康宝莱将利用腾讯的生态系统以及最前沿的技术,让客户通过更多渠道触达产品,改善客户体验,提升客户忠诚度,通过更好的客户洞察来赋能营销人员,最终让广大消费者享受到更加优质的服务。根据数字化转型的计划,康宝莱预计将在今年第四季度推出线上个人商店工具。


当前,互联网+”已经渗透到生活的各个角落,而由互联网+”催生的数字经济蕴藏着推动经济发展的巨大动能,数字化转型已经成为了许多行业重要的发展方向。


展望未来,随着数字化转型战略的深入实施,康宝莱将继续深耕中国市场,秉承对中国市场的长期承诺,为广大中国消费者持续提供以科学为依据、可信赖的营养产品和优质诚信服务,并利用自身积累的全球经营经验和专业优势,努力创造更多社会价值,为健康中国战略的落地实施贡献自己的一份力量。

Keyword: Herbalife,technique