From November 5th to 10th, the 2nd China International Import Expo was held at the National Convention and Exhibition Center (shanghai). Amway, as an exhibitor, placed a narrowed research greenhouse of the organic farm as well as R&D center of its nutrition and health care brand Nutrilite in the exhibition area, attracting lots of visitors. 10 imported Nutrilite branded nutritional health foods were also showed on the spot.
According to Yu Fang, president of Amway (China), the overall market size of China's dietary supplements has exceeded 460 billion yuan in 2018, making it the world's second largest dietary supplement consumer market. Based on the broad prospects of China's health industry, Amway Global will gradually shift its focus to the Chinese market in terms of strategy, resources and investment.
“Last year, our new CEO came up with a slogan called “China first”. In fact, this strategy also fully demonstrates that Amway’s global strategic focus will soon move to the Chinese market. And from the perspective of current development trend of the entire digital economy, this is also an inevitable choice." Yu Fang said.
In 2019, in order to optimize the global supply, Amway transferred its production line of high-tech home products from US to China with an annual production capacity of more than 11 million pieces. In consideration of China's leading position in the digital and mobile Internet world, Amway will also locate its Global Digital Innovation Center and The Big Data Innovation Center in China. Amway expects to invest $200 million in the digitalization of the Chinese market in the next five years.
The Chinese source:
去年我们的新CEO到任后，提出了一个口号叫China first（中国优先）战略，其实这个战略也充分表明了日后安利全球的战略重心将快速向中国市场迁移。而从目前整个数字经济的发展态势来看，这也是一个必然选择。” 余放说。
On October 22, 2019, the launching ceremony of the “NU SKIN Spring Bud College” welfare project was held at Polus International College in Sichuan Province. Wang Haijing, deputy secretary-general of the China Children and Teenagers’ Fund, director Zhang Xinyan, and Zhao Jin, secretary-general of the Shanghai NU SKIN Public Welfare Foundation, attended the ceremony.
It is reported that the "Spring Bud College" welfare project was launched during the International Girls' Day on October 10, 2017. It is an important part of the "Spring Bud Program" initiated by the China Children and Teenagers' Fund. The project will provide free services like vocational education and career planning for poor school-age girl, which will help them to step into the society so that they and their families could get rid of poverty.
In order to further promote the implementation of this project, the China Children and Teenagers’ Fund and the Shanghai NU SKIN Public Welfare Foundation jointly launched the “NU SKIN Spring Bud College” project to help poor families in the western region including Sichuan Province. This project aims to enable girls of the appropriate age to receive vocational skills training and get opportunities to have a job.
It is understood that the content of the NU SKIN Spring Bud College project includes the establishment of scholarships and grants for poor girls in vocational colleges, providing short-term vocational and technical training courses for older girls from poor families, carrying out quality education and organizing study tours. Moreover, by working with vocational colleges, an employment platform and a one-to-one pledging platform are going to be set up. The first crew of 100 girls will be funded after the project launched and Sichuan Polus International College will be responsible for the implementation.
The Chinese sourse:
As the nutrition sponsor of the speed skating and short track speed skating national team for 2019-2020 season direct international competition trials, USANA will accompany the athletes to the Winter Olympics podium.
On April 12, 2017, USANA officially cooperated with the Training Bureau of General Administration of Sport of China. Through this cooperation, USANA provided nearly 1,300 national team athletes(according to 2016 statistics) with nutritional products that have passed the detection of doping. The nutritional products of USANA have also begun to serve as athletes’ security product for the Chinese national team.
The Chinese sourse:
October 17th is the sixth Poverty Alleviation Day in China and the 27th International Day for the Eradication of Poverty. In collaboration with the United Nations Development Programme (UNDP), China Center for International Economic Exchanges (CCIEE), Mary Kay (China) Co., Ltd. and other parties, the United Nations Sustainable Development Goals (SDGs) Model Village project results sharing meeting and rural revitalization and sustainable development meeting was held in Shanghai. Wan Yang, assistant representatives of UNDP in China, Zhang Jing, Deputy Director of External Affairs and Brands of Mary Kay (China), and Pu Xuechang, Party Secretary of Yijiu Town, Yongren County, Yunnan Province, have attended and participated in the discussion.
The SDGs Model Village is located in Pula Village, Yongren County, Chuxiong Prefecture, Yunnan Province and it is the first UN SDGs Model Village in China. The project was officially launched in June 2017.
Mary Kay has combined its own strengths in women training and development with the actual situation, including natural and cultural resources of the village, and coordinated the parties. They increased the income of farmers, especially poor women, through various methods such as villager skill training, home improvement, building landscape and environmental infrastructure, and the establishment of ecotourism cooperatives. Efforts have also been paid on creating an ecotourism-based development model, forming sustainable income systems, and achieving precise poverty reduction as well as a coordinated development of economy, society and ecosystem. Up to now, the project has directly benefited 68 women in the village, and has led over 300 villagers to develop planting, breeding and rural tourism industries. The poverty rate in the village has dropped from 28% to 0.77%.
Zhang Jing said: "As a foreign-invested company that has been deeply involved in the Chinese market for nearly 25 years, what we have been doing is empowering women to improve themselves and actively supporting China's alleviation of poverty. The motivation of participating in this project is the hope that through Mary Kay's previous experience in women's development, we can make women participate in economic development, relieving them of poverty, increasing their income, and make a beautiful countryside.
The Chinese sourse:
On September 27, 2019, Herbalife announced that it will establish the Herbalife China Product Innovation Center in Shanghai. It will be Herbalife's first product innovation center in the world and is the latest move to penetrate the Chinese market.
Herbalife China Product Innovation Center aims to rapidly transform the most cutting-edge scientific and technological achievements in the field of nutrition science into nutritional health products, while strengthening local innovation and R&D capabilities. After the product innovation center was put into operation, Herbalife expects to double the number of new products put on the market within five years, and make the center a world-class nutrition science and technology incubation center.
Dr. Zheng Qunyi, Senior Vice President of Herbalife Global and Chairman of Herbalife China, said: “The arrival of Herbalife's first global product innovation center in Shanghai demonstrates our confidence and long-term commitment to the Chinese market. We will continue to strengthen R&D and product innovation capabilities, promoting the development and marketing of new products suitable for Chinese consumers effectively and quickly, and also provide the public with quality, nutritious and rigorous science-based products. In the future, Herbalife looks forward to building on its leadership in sports nutrition as well as personalized nutrition while maintaining a leading position in weight management."
The Herbalife China Product Innovation Center is part of the 700 million-yuan “China Influence Development Investment Plan” announced in 2018. With a total investment of nearly 100 million yuan over the next three years, the first phase will cover an area of about 2,000 square meters. The construction began in November 2019 and is scheduled to be completed and put into use in the third quarter of 2020.
Since the establishment of it’s first factory in China in 1998, Herbalife has been committed to continuously increase investment in local R&D and product innovation. And Herbalife has four R&D centers in China so far, including its Asia-Pacific R&D headquarters in Shanghai, the plant material R&D center in Changsha, and two production technology R&D centers in Nanjing and Suzhou.
The Chinese Source:
Amway (China) R&D Center participaed in the signing ceremony of the national key R&D program "modernization of traditional Chinese medicine" during the 13th Five-Year plan period.
The 14th National Nutrition Science Conference and the 11th Asia-Pacific Clinical Nutrition Conference as well as the 2nd Global Chinese Nutrition Scientists Conference were held in Nanjing from September 20 to 22, 2019. Under the theme of "nutrition research and clinical practice", the session aims to promote the implementation of the “Healthy China” strategy, reaching the health goals found in the National Nutrition Plan (2017-2030) ,and to enhance the academic communication and development in the filed of nutrition science in the Asia-Pacific region and the globle.
On the 22nd, Wang Linyuan, the chief scientist of the National R&D Program of the Ministry of Science and Technology, and Professor of Beijing Traditional Chinese Medicine University,who on behalf of the project team have signed an agreement with the Amway (China) R&D Center.The two sides will cooperate to establish a platform for the demonstration of R&D and technical system of evaluation in terms of compound health products based on Chinese traditional medicine. Which helps to promote the standardization, modernization and internationalization of traditional Chinese medicine.
In 2015, the Amway China Plant R&D Center with a total investment of more than 200 million yuan was completed in Wuxi. It is dedicated to the research of organic planting and extracts of Chinese herbal medicine plants, and cooperates with Academician Zhu Zhaoliang from the Nanjing Institute of Soil Science of the Chinese Academy of Sciences to establish an enterprise-academician workstation,looking forward to solve the issues encountered in the development of Chinese herbal medicines like agricultural pollution, efficacy safety and sustainable development.
The "Traditional Chinese Medicine Modernization Research" project is the second project that Amway has participated in the National 13th Five-Year Plan after participating in "Demonstration on Prevention and Control Technology of Agricultural Non-point Source Pollution and Heavy Metal Pollution In The Lower Reaches of The Yangtze River" in 2016, the 13th Five-Year Key Science and Technology Project. In 2017, Amway Plant Research and Development Center cooperated with the Institute of Chinese Medicine of China Academy of Chinese Medical Sciences to complete the full-length transcriptome genetic information excavation of chrysanthemum, allowing China to be the first country in the world to complete the whole genome sequencing of chrysanthemum.
The Chinese Source:
According to the Knowledge Economy, July 2019, in the video speech delivered at the 2019 Melaleuca (China) Annual Meeting, Frank VanderSloot, founder of Melaleuca said, "In the past three years, the growth of Melaleuca has reached an amazing speed, with over 100,000 customers shop at Melaleuca every month." The growth of Melaleuca's global performance is largely due to the rapid development of its Chinese market. Especially since 2018, when the development of China's direct selling industry was once depressed, the performance of Melaleuca (China) has been still able to maintain its growth.
How did Melaleuca (China) make it?
The Consumer Direct Marketing System (CDM) created by Melaleuca provides a new possibility and paradigm for China's direct selling industry.
The so-called consumer direct marketing system refers to the fact that the products of Melaleuca are sold directly to end consumers instead of reaching consumers through traditional channels such as manufacturers, advertisers or distributors. Melaleuca purchases, manufactures and ships their products directly to consumers, which saves the expense in the intermediary link, and provides support for “consumer feedback and shopping rebates”.
Melaleuca's product line now covers a wide range of daily necessities such as household cleaning, nutritious health foods, body care, and skin care. After launching 26 new products in June 2019, Melaleuca (China) has provided more than 380 products to consumers, which can satisfy consumers' various needs for product categories.
What is more, the threshold for becoming a Melaleuca member is relatively low, which is a small purchase, which enhances the chance for Melaleuca to reach more consumers. Moreover, the products of the order must be used by the members themselves and cannot be sold to the outside market. This consumer-oriented and self-purchasing method has brought a huge consumer market to Melaleuca.
According to the data released by the Melaleuca (China) annual meeting in recent years, from 2016 to 2018, the proportion of pure consumers in the Chinese market was respectively 87%, 88.83% and 84.68%. In the case of the industry downturn, Melaleuca still maintains a high proportion of private-use customers.
Melaleuca spends a lot of thoughts on caring for private-use consumers, improving the membership repurchase rate by optimizing products and introducing preferential policies, so that members can purchase products more quickly at a lower price.
It is worth mentioning that Melaleuca (China) has has formulated a consumption quota system of up to 2000 yuan in the direct purchase system, which encourages members to make rational, planned and continuous consumption, so as to avoid members from stocking up and making irrational consumption, thus effectively ensuring Melaleuca's market order. According to industry insiders, this is a highly referential concept that worth learning for many other direct selling companies.
In a word, the consumer direct Marketing system established by Melaleuca in the direct sales model has formed a huge consumer market with a low threshold and high repurchase rate, and has differentiated competition effectiveness in the entire industry. Besides, by implementing the consumption quota system, speculative or investment-oriented purposes in China's direct selling industry are removed to some extent.
On May 30, 2019, Melaleuca launched a new investment project at the Signing Ceremony of Big Foreign Invested Projects in Shanghai. Melaleuca will invest in the establishment of a daily chemical production base in Fengxian District of Shanghai, which is currently the largest overseas headquarter of Melaleuca.
Over the past 16 years, China has become the most important international market for Melaleuca. In 2018, Xu Wei officially took the helm of Melaleuc (China) and became the first professional manager trained in the Chinese domestic market, which shows that Melaleuca attaches great importance to the Chinese market.
“Melaleuca (China) has continued to grow for 10 years, and the number of members has increased by 28 times.” At the 2019 annual meeting, Xu Wei announced the growth of Melaleuca's membership in China as of December 2018.
The Chinese Source:美乐家 打造消费者直购系统
美乐家打造的消费者直购系统（CDM，Consumer Direct Marketing），为中国直销行业提供了一种新的可能性和范式。
On September 19, 2019, Herbalife announced a strategic partnership with Chinese Internet giant Tencent on digital transformation to fully launch the digital transformation of the company's business in China. After the transformation, Herbalife China will become a company that drives online and offline full-value chain distribution channels and is driven by user demand.
At present, digital transformation has become a significant strategy for Herbalife's business development in China, which will enable Herbalife marketers to serve customers more accurately. “Focus on customer value” is the core and foundation of Herbalife's digital transformation. Herbalife will use Tencent's ecosystem and cutting-edge technology to enable customers to reach out to products through more channels, improving customer experience, enhancing customer loyalty, empowering marketers through better customer insights, and ultimately offer consumers with a better service. Under the digital transformation plan, Herbalife is expected to launch online personal-store tools in the fourth quarter of this year.
Recently, "Internet +" has penetrated into every corner of life, and the digital economy generated by "Internet +" contains tremendous momentum to promote economic development. Digital transformation has become an important development direction for many industries.
Looking forward to the future, with the in-depth implementation of the digital transformation strategy, Herbalife will continue to deepen the Chinese market, adhering to the long-term commitment to the Chinese market, and continue to provide scientifically-based, reliable nutritional products as well as high-quality and honest service to Chinese consumers. Utilizing its accumulated global business experience and advantages in profession , Herbalife is striving to create more social values and contribute to the implementation of the “Healthy China” strategy.
The Chinese Source:
At the brand event held in September 2019, NU SKIN announced that the " NU SKIN China Children's Heart Disease Fund" had raised more than 130 million yuan, helping over 10,000 impoverished children with congenital heart disease.
As the earliest multinational company focusing on the group of children with congenital heart disease, NU SKIN have been adhering to “the power of goodness”,which is considered as their mission. In 2008, NU SKIN established the New China Children's Heart Disease Fund, and planned to raise 10 million yuan in 10 years,funding the medical treatment and prior screening for poor children with congenital heart disease, as well as professional medical training and research. It is worth mentioning that due to the great effort that have been paid during the last 11 years, the total amount of funds raised by the project has exceeded 130 million yuan, 10 times as the original plan. Till now, the frequency of rescue operation that is operated has been growing from one in every three days to five in every day at present, and the number of children who have been rescued has exceeded 10,000. It is understood that the project has formed a complete rescue chain for pre-screening, charity treatment, volunteer service and medical training.
The Chinese Source:
Guo Mu, President of Herbalife China, donated to Beijing Sports University Education Foundation in check
On September 10, 2019, Herbalife teamed up with Beijing Sport University to establish the "Herbalife Ice and Snow Sports Development Fund". Herbalife will donate 9.05 million yuan for campus popularization of ice hockey and nutrition diet research for winter sports.
Leaders of relevant departments attended the ceremony，include Dr. John Agwunobi, who is the Co-President and Chief Health Nutrition Officer of Herbalife International; Dr. Zheng Qunyi ,who is the Chairman of Herbalife China; Mr. Guo Mu ,who is the President of Herbalife China;Mr. Xing Shangjie, who is the Deputy Secretary of the Party Committee of Beijing Sport University ;Ms. Wang Chunlu,who is the Executive Dean of Chinese Hockey Sports Institute of Beijing Sport University and the deputy secretary-general of Chinese Ice Hockey Association. Herbalife was also officially awarded the title of “Chinese Ice Hockey Nutrition Guidance Unit” by the Chinese Ice Hockey Association.
Photo of guests present
The Chinese Source:
康宝莱国际联席总裁兼首席健康营养官John Agwunobi 博士、康宝莱中国区董事长郑群怡博士、康宝莱中国区总裁郭木先生、北京体育大学党委副书记邢尚杰先生、北京体育大学中国冰球运动学院执行院长、中国冰球协会副秘书长王春露女士及相关部门领导出席了活动仪式。康宝莱也正式被中国冰球协会授予“中国冰球运动营养指导单位”的称号。