Amway (China) R&D Center contributes to the modernization of traditional Chinese  medicine

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Melaleuca creates a consumer direct Marketing system

" NU SKIN China Children's Heart Disease Fund" helped over 10,000 impoverished children

Herbalife teamed up with Beijing Sport University to establish the "Herbalife Ice and Snow Sports Development Fund"

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Herbalife attended China International Import Expo for the second time

康宝莱再度亮相中国国际进口博览会

2019/11/14 Companies
The Author:
Herbalife attended China International Import Expo for the second time

    From November 5th to 10th, the 2nd China International Import Expo was held at the Shanghai National Convention and Exhibition Center. Herbalife has brought its more than 20 categories of more than 50 overseas best-selling products to the Expo to deliver a healthy lifestyle of nutrition + sports.

Guo Mu, president of Herbalife China, said: "The Expo is a major initiative for China to open its market to the world, which provides nutrition and health companies including Herbalife with an excellent platform. We are very honored to be able to participate in the world-famous event for the second time.   

Herbalife is committed to long-term development in China, and will further increase its investment, bringing more nutritious products to Chinese consumers, and help the health upgrade of the whole population."

 

The Chinese source:

康宝莱再度亮相中国国际进口博览会

115日至10日,第二届中国国际进口博览会在上海国家会展中心举办。康宝莱携旗下20多类50多种海外畅销产品再度亮相进博会,传递营养+运动的健康生活方式。

康宝莱中国区总裁郭木表示:“进博会是中国主动向世界开放市场的重大举措,能够第二次参加进博会这一举世瞩目的盛会,我们感到非常荣幸。进博会的召开为包括康宝莱在内的营养健康企业提供了绝佳平台。康宝莱致力于在中国的长期发展,将进一步加大在中国的投资力度,为中国消费者带来更丰富的营养产品,助力全民健康升级。”

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Keyword: Herbalife

Amway implements "China first" strategy

安利实施“中国优先”战略

2019/11/14 Companies
The Author:
Amway implements "China first" strategy

From November 5th to 10th, the 2nd China International Import Expo was held at the National Convention and Exhibition Center (shanghai). Amway, as an exhibitor, placed a narrowed research greenhouse of the organic farm as well as R&D center of its nutrition and health care brand Nutrilite in the exhibition area, attracting lots of visitors. 10 imported Nutrilite branded nutritional health foods were also showed on the spot.

According to Yu Fang, president of Amway (China), the overall market size of China's dietary supplements has exceeded 460 billion yuan in 2018, making it the world's second largest dietary supplement consumer market. Based on the broad prospects of China's health industry, Amway Global will gradually shift its focus to the Chinese market in terms of strategy, resources and investment.

Last year, our new CEO came up with a slogan called China first. In fact, this strategy also fully demonstrates that Amways global strategic focus will soon move to the Chinese market. And from the perspective of current development trend of the entire digital economy, this is also an inevitable choice." Yu Fang said.

In 2019, in order to optimize the global supply, Amway transferred its  production line of high-tech home products from US to China with an annual production capacity of more than 11 million pieces. In consideration of China's leading position in the digital and mobile Internet world, Amway will also locate its Global Digital Innovation Center and The Big Data Innovation Center in China. Amway expects to invest $200 million in the digitalization of the Chinese market in the next five years.

 

The Chinese source:

安利实施“中国优先”战略

115日至10日,第二届中国国际进口博览会在上海国家会展中心举办。安利公司参展,并将旗下营养保健品牌纽崔莱的有机农场、研发中心的科研温室微缩至展区,吸引了众多参访者。安利还在现场展示了10款纽崔莱品牌的进口营养保健食品。

安利(中国)总裁余放表示,2018年中国膳食营养补充剂总体市场规模超过了4600亿元,成为全球第二大膳食营养补充剂消费市场。基于中国健康产业的广阔前景,安利全球会在战略、资源和投资方面,逐渐将重心转移至中国市场。

去年我们的新CEO到任后,提出了一个口号叫China first(中国优先)战略,其实这个战略也充分表明了日后安利全球的战略重心将快速向中国市场迁移。而从目前整个数字经济的发展态势来看,这也是一个必然选择。余放说。

2019年,为优化全球供应链,安利将位于美国的家居科技生产线转移到了中国,年产能超过1100万件;因为中国在数字化、移动互联网领域在世界的领先地位,安利还将全球数字创新中心、大数据创新中心落户在了中国。安利公司预计在未来5年,将投入2亿美元用于中国市场的数字化建设。

资料来源:http://www.uprich.com/index.php?m=Index&a=article&type=0&id=7768

 

 

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Keyword: Amway,strategy

“NU SKIN Spring Bud College” welfare project was launched

如新春蕾学院公益项目启动

2019/10/31 Companies
The Author:
“NU SKIN Spring Bud College” welfare project was launched

On October 22, 2019, the launching ceremony of the NU SKIN Spring Bud College welfare project was held at Polus International College in Sichuan Province. Wang Haijing, deputy secretary-general of the China Children and Teenagers Fund, director Zhang Xinyan, and Zhao Jin, secretary-general of the Shanghai NU SKIN Public Welfare Foundation, attended the ceremony.

It is reported that the "Spring Bud College" welfare project was launched during the International Girls' Day on October 10, 2017. It is an important part of the "Spring Bud Program" initiated by the China Children and Teenagers' Fund. The project will provide free services like vocational education and career planning for poor school-age girl, which will help them to step into the society so that they and their families could get rid of poverty.

In order to further promote the implementation of this project, the China Children and Teenagers Fund and the Shanghai NU SKIN Public Welfare Foundation jointly launched the NU SKIN Spring Bud College project to help poor families in the western region including Sichuan Province. This project aims to enable girls of the appropriate age to receive vocational skills training and get opportunities to have a job.

It is understood that the content of the NU SKIN Spring Bud College project includes the establishment of scholarships and grants for poor girls in vocational colleges, providing short-term vocational and technical training courses for older girls from poor families, carrying out quality education and organizing study tours. Moreover, by working with vocational colleges, an employment platform and a one-to-one pledging platform are going to be set up. The first crew of 100 girls will be funded after the project launched and Sichuan Polus International College will be responsible for the implementation.

 

The Chinese sourse:

如新春蕾学院公益项目启动

20191022日,“如新春蕾学院”公益项目启动仪式在四川国际标榜职业学院举办。中国儿童少年基金会副秘书长王海静,上海如新公益基金会理事长张新艳、秘书长赵金出席了启动会。

据悉,“春蕾学院”公益项目于20171010日国际女童日期间推出,是中国儿童少年基金会发起的“春蕾计划”的重要组成部分,该项目将为贫困适龄女童提供免费的未来职业教育和职业规划,帮助她们平稳步入社会,实现个人和家庭脱贫。

为进一步推进“春蕾学院”公益项目的落地实施,中国儿童少年基金会携手上海如新公益基金会共同发起“如新春蕾学院”项目,旨在帮扶包括四川省在内的西部地区贫困家庭适龄女童接受职业技能培训,享有就业机会。

据了解,如新春蕾学院项目内容包括,为职业院校贫困女生设立奖学金和助学金,为贫困家庭大龄女童开办短期职业技术培训班,开展素养教育、组织毕业游学、携手职业院校打造就业平台,推出一对一认捐平台。项目启动后将首批资助100名女童。四川国际标榜职业学院具体负责项目落地执行。

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Keyword: NU SKIN,welfare

USANA sponsors the 2019-2020 season China speed skating national team

葆婴助力2019-2020赛季速度滑冰和短道速滑国家队

2019/10/31 Companies
The Author:

As the nutrition sponsor of the speed skating and short track speed skating national team for 2019-2020 season direct international competition trials, USANA will accompany the athletes to the Winter Olympics podium.

 

On April 12, 2017, USANA officially cooperated with the Training Bureau of General Administration of Sport of China. Through this cooperation, USANA provided nearly 1,300  national team athletes(according to 2016 statistics) with nutritional products that have passed the detection of doping. The nutritional products of USANA have also begun to serve as athletes security product for the Chinese national team.

 

The Chinese sourse:

葆婴助力2019-2020赛季速度滑冰和短道速滑国家队

2017412日,USANA葆婴正式与中国体育总局训练局合作,通过这次合作,USANA葆婴为近1300名(据2016年统计数据)国家队运动员提供已经通过兴奋剂检测的营养品,葆苾康系列营养品也开始作为中国国家队运动员备战保障产品服务于我国体育健儿。

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Keyword: USANA

Mary Kay supported the UN Sustainable Development Goals Model Village project

玫琳凯支持联合国可持续发展目标示范村项目并取得丰硕成果

2019/10/31 Companies
The Author:
Mary Kay supported the UN Sustainable Development Goals Model Village project

October 17th is the sixth Poverty Alleviation Day in China and the 27th International Day for the Eradication of Poverty. In collaboration with the United Nations Development Programme (UNDP), China Center for International Economic Exchanges (CCIEE), Mary Kay (China) Co., Ltd. and other parties, the United Nations Sustainable Development Goals (SDGs) Model Village project results sharing meeting and rural revitalization and sustainable development meeting was held in Shanghai. Wan Yang, assistant representatives of UNDP in China, Zhang Jing, Deputy Director of External Affairs and Brands of Mary Kay (China), and Pu Xuechang, Party Secretary of Yijiu Town, Yongren County, Yunnan Province, have attended and participated in the discussion.

 

The SDGs Model Village is located in Pula Village, Yongren County, Chuxiong Prefecture, Yunnan Province and it is the first UN SDGs Model Village in China. The project was officially launched in June 2017.

 

Mary Kay has combined its own strengths in women training and development with the actual situation, including natural and cultural resources of the village, and coordinated the parties. They increased the income of farmers, especially poor women, through various methods such as villager skill training, home improvement, building landscape and environmental infrastructure, and the establishment of ecotourism cooperatives. Efforts have also been paid on creating an ecotourism-based development model, forming sustainable income systems, and achieving precise poverty reduction as well as a coordinated development of economy, society and ecosystem. Up to now, the project has directly benefited 68 women in the village, and has led over 300 villagers to develop planting, breeding and rural tourism industries. The poverty rate in the village has dropped from 28% to 0.77%.

 

Zhang Jing said: "As a foreign-invested company that has been deeply involved in the Chinese market for nearly 25 years, what we have been doing is empowering women to improve themselves and actively supporting China's alleviation of poverty. The motivation of participating in this project is the hope that through Mary Kay's previous experience in women's development, we can make women participate in economic development, relieving them of poverty, increasing their income, and make a beautiful countryside.

 


The Chinese sourse:

 玫琳凯支持联合国可持续发展目标示范村项目并取得丰硕成果

    1017日是中国国第6个扶贫日,也是第27个国际消除贫困日。由玫琳凯(中国)有限公司携手联合国开发计划署、中国国际经济技术交流中心等多方合作,联合国可持续发展目标(SDGs)示范村项目成果分享会暨乡村振兴及可持续发展交流会于上海举办。联合国开发计划署驻华代表处助理代表万杨、玫琳凯(中国)对外事务及品牌副总裁张晶、云南省永仁县宜就镇党委书记普学昌等出席并参与讨论。

联合国可持续发展目标(SDGs)示范村位于云南省楚雄州永仁县外普拉村,中国首个联合国可持续发展目标示范村,该项目于20176月正式启动。

玫琳凯针对该村实际情况自然和文化资源结合其自身在女性培训和发展方面的优势,协调各方通过建立彝绣合作社、村民技能培训、民宿改造、景观及环境基建、成立生态旅游合作社等多种方式,提高农户特别是贫困妇女收入,支持和开发以生态旅游为基础的发展模式,打造可持续的生计体系,实现精准减贫,达到经济、社会和生态环境的协同发展。截至目前,项目已让该村68位妇女直接受益,累计带动300余位村民发展种殖、养殖及乡村旅游产业,该村贫困发生率已由28%降至0.77%

玫琳凯(中国)对外事务与品牌副总裁张晶表示:“作为一家深耕中国市场近25年的外资企业,我们一直在做的事情就是赋能女性发展,作为外资来华企业,积极帮助中国的扶贫事业,参与这个项目,是希望通过玫琳凯以往在女性发展上所积累的经验,通过帮助女性来参与经济发展,解脱她们的贫困现状,增加经济收入,实现美丽乡村。

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Keyword: Mary Kay ,commonweal

Herbalife's first global product innovation center will be located in China

康宝莱全球首家产品创新中心将落户中国

2019/09/27 Companies
The Author:
Herbalife's first global product innovation center will be located in China

On September 27, 2019, Herbalife announced that it will establish the Herbalife China Product Innovation Center in Shanghai. It will be Herbalife's first product innovation center in the world and is the latest move to penetrate the Chinese market.


Herbalife China Product Innovation Center aims to rapidly transform the most cutting-edge scientific and technological achievements in the field of nutrition science into nutritional health products, while strengthening local innovation and R&D capabilities. After the product innovation center was put into operation, Herbalife expects to double the number of new products put on the market within five years, and make the center a world-class nutrition science and technology incubation center.


Dr. Zheng Qunyi, Senior Vice President of Herbalife Global and Chairman of Herbalife China, said: “The arrival of Herbalife's first global product innovation center in Shanghai demonstrates our confidence and long-term commitment to the Chinese market. We will continue to strengthen R&D and product innovation capabilities, promoting the development and marketing of new products suitable for Chinese consumers effectively and quickly, and also provide the public with quality, nutritious and rigorous science-based products. In the future, Herbalife looks forward to building on its leadership in sports nutrition as well as personalized nutrition while maintaining a leading position in weight management."


The Herbalife China Product Innovation Center is part of the 700 million-yuan “China Influence Development Investment Plan” announced in 2018. With a total investment of nearly 100 million yuan over the next three years, the first phase will cover an area of about 2,000 square meters. The construction began in November 2019 and is scheduled to be completed and put into use in the third quarter of 2020.


Since the establishment of it’s first factory in China in 1998, Herbalife has been committed to continuously increase investment in local R&D and product innovation. And Herbalife has four R&D centers in China so far, including its Asia-Pacific R&D headquarters in Shanghai, the plant material R&D center in Changsha, and two production technology R&D centers in Nanjing and Suzhou.



The Chinese Source:

康宝莱全球首家产品创新中心将落户中国

2019927日,康宝莱宣布将在中国上海设立“康宝莱中国产品创新中心”。该中心是康宝莱全球首家产品创新中心,也是康宝莱深耕中国市场的最新举措。


康宝莱中国产品创新中心旨在将营养科学领域最前沿的科技成果,快速转化为营养健康产品上市,同时强化本土创新研发能力。产品创新中心投运后,康宝莱期望在五年内实现新产品上市数量翻倍,新产品开发提速翻倍,并将该中心打造成世界一流的营养科学技术孵化中心。


康宝莱全球高级副总裁、康宝莱中国区董事长郑群怡博士表示:“康宝莱全球首家产品创新中心落户中国上海体现了康宝莱对中国市场的信心和长期承诺。我们将持续强化研发和产品创新能力,高效、快速地推动适合中国消费者的新产品的开发和上市,向公众提供优质、营养、以严谨的科学为依据的产品。未来,康宝莱将在保持体重管理领域领先地位的同时,期待在运动营养和个性化营养领域有所建树。”


康宝莱中国产品创新中心是康宝莱2018年宣布设立的7亿元“中国影响力发展投资计划”的组成部分未来三年总投资额近1亿元人民币,首期占地面积约2000平方米,将于201911月开始建设,计划2020年第三季度落成并投入使用。


自1998年在华设立第一家工厂以来,康宝莱始终致力于持续加大本土研发和产品创新方面的投入力度。目前,康宝莱在中国区共有四家研发中心,包括位于上海的亚太区研发总部、位于长沙的植物原料研发中心和位于南京、苏州的两家生产技术研发中心。

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Keyword: Herbalife,Product research

Amway (China) R&D Center contributes to the modernization of traditional Chinese medicine

安利(中国)研发中心助力“中医药现代化”

2019/09/27 Companies
The Author:
Amway (China) R&D Center contributes to the modernization of traditional Chinese  medicine

Amway (China) R&D Center participaed in the signing ceremony of the national key R&D program "modernization of traditional Chinese medicine" during the 13th Five-Year plan period.


The 14th National Nutrition Science Conference and the 11th Asia-Pacific Clinical Nutrition Conference as well as the 2nd Global Chinese Nutrition Scientists Conference were held in Nanjing from September 20 to 22, 2019. Under the theme of "nutrition research and clinical practice", the session aims to promote the implementation of the “Healthy China” strategy, reaching the health goals found in the National Nutrition Plan (2017-2030) ,and to enhance the academic communication and development in the filed of nutrition science in the Asia-Pacific region and the globle.


On the 22nd, Wang Linyuan, the chief scientist of the National R&D Program of the Ministry of Science and Technology, and Professor of Beijing  Traditional Chinese Medicine University,who on behalf of the project team have signed an agreement with the Amway (China) R&D Center.The two sides will cooperate to establish a platform for the demonstration of R&D and technical system of evaluation in terms of compound health products based on Chinese traditional medicine. Which helps to promote the standardization, modernization and internationalization of traditional Chinese medicine.


In 2015, the Amway China Plant R&D Center with a total investment of more than 200 million yuan was completed in Wuxi. It is dedicated to the research of organic planting and extracts of Chinese herbal medicine plants, and cooperates with Academician Zhu Zhaoliang from the Nanjing Institute of Soil Science of the Chinese Academy of Sciences to establish an enterprise-academician workstation,looking forward to solve the issues encountered in the development of Chinese herbal medicines like agricultural pollution, efficacy safety and sustainable development. 


The "Traditional Chinese Medicine Modernization Research" project is the second project that Amway has participated in the National 13th Five-Year Plan after participating in "Demonstration on Prevention and Control Technology of Agricultural Non-point Source Pollution and Heavy Metal Pollution In The Lower Reaches of The Yangtze River" in 2016, the 13th Five-Year Key Science and Technology Project. In 2017, Amway Plant Research and Development Center cooperated with the Institute of Chinese Medicine of China Academy of Chinese Medical Sciences to complete the full-length transcriptome genetic information excavation of chrysanthemum, allowing China to be the first country in the world to complete the whole genome sequencing of chrysanthemum.


The Chinese Source:

安利(中国)研发中心助力“中医药现代化”

201992022日,第十四届全国营养科学大会暨第十一届亚太临床营养大会、第二届全球华人营养科学家大会在南京召开。本届会议主题为“营养研究与临床实践”,旨在推进实施“健康中国”战略,落实国民营养计划(2017-2030)健康目标,促进与亚太地区及国际营养科学的交流和发展。


22日,国家十三五科技部重点研发计划“中医药现代化研究”专项首席科学家、北京中医药大学王林元教授代表项目组与安利(中国)研发中心签署协议,双方合作建立“基于辨证保健的中药复方保健产品评价技术体系研究及示范研发平台”,推进中医药的标准化、现代化、国际化。


2015年,总投资超过2亿元的安利中国植物研发中心在无锡落成,致力于中草药植物的有机种植研究、提取物研究,并与中国科学院南京土壤研究所朱兆良院士合作建立企业院士工作站,解决中草药发展中遇到的农业污染、功效安全以及可持续发展等问题。


此次参与“中医药现代化研究”专项,是继2016年安利植物研发中心参与十三五重点科技项目“长江下游农业面源污染和重金属污染防控技术示范”后,安利再度参与国家十三五重点项目。2017年,安利植物研发中心与中国中医科学院中药研究所合作,完成了杭白菊的全长转录组遗传信息发掘,使我国成为世界上首次完成菊属植物菊花全基因组测序的国家。

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Keyword: Amway

Melaleuca creates a consumer direct Marketing system

美乐家 打造消费者直购系统

2019/09/27 Companies
The Author: Knowledge Economy
Melaleuca creates a consumer direct Marketing system


According to the Knowledge Economy, July 2019, in the video speech delivered at the 2019 Melaleuca (China) Annual Meeting, Frank VanderSloot, founder of Melaleuca said,  "In the past three years, the growth of Melaleuca has reached an amazing speed, with over 100,000 customers shop at Melaleuca every month." The growth of Melaleuca's global performance is largely due to the rapid development of its Chinese market. Especially since 2018, when the development of China's direct selling industry was once depressed, the performance of Melaleuca (China) has been still able to maintain its growth.


How did Melaleuca (China) make it?


The Consumer Direct Marketing System (CDM) created by Melaleuca provides a new possibility and paradigm for China's direct selling industry.


The so-called consumer direct marketing system refers to the fact that the products of Melaleuca are sold directly to end consumers instead of reaching consumers through traditional channels such as manufacturers, advertisers or distributors. Melaleuca purchases, manufactures and ships their products directly to consumers, which saves the expense in the intermediary link, and provides support for “consumer feedback and shopping rebates”.


Melaleuca's product line now covers a wide range of daily necessities such as household cleaning, nutritious health foods, body care, and skin care. After launching 26 new products in June 2019, Melaleuca (China) has provided more than 380 products to consumers, which can satisfy consumers' various needs for product categories.


What is more, the threshold for becoming a Melaleuca member is relatively low, which is a small purchase, which enhances the chance for Melaleuca to reach more consumers. Moreover, the products of the order must be used by the members themselves and cannot be sold to the outside market. This consumer-oriented and self-purchasing method has brought a huge consumer market to Melaleuca.


According to the data released by the Melaleuca (China) annual meeting in recent years, from 2016 to 2018, the proportion of pure consumers in the Chinese market was respectively 87%, 88.83% and 84.68%. In the case of the industry downturn, Melaleuca still maintains a high proportion of private-use customers.


Melaleuca spends a lot of thoughts on caring for private-use consumers, improving the membership repurchase rate by optimizing products and introducing preferential policies, so that members can purchase products more quickly at a lower price.


It is worth mentioning that Melaleuca (China) has has formulated a consumption quota system of up to 2000 yuan in the direct purchase system, which encourages members to make rational, planned and continuous consumption, so as to avoid members from stocking up and making irrational consumption, thus effectively ensuring Melaleuca's market order. According to industry insiders, this is a highly referential concept that worth learning for many other direct selling companies.

 

In a word, the consumer direct Marketing system established by Melaleuca in the direct sales model has formed a huge consumer market with a low threshold and high repurchase rate, and has differentiated competition effectiveness in the entire industry. Besides, by implementing the consumption quota system, speculative or investment-oriented purposes in China's direct selling industry are removed to some extent.


On May 30, 2019, Melaleuca launched a new investment project at the Signing Ceremony of Big Foreign Invested Projects in Shanghai. Melaleuca will invest in the establishment of a daily chemical production base in Fengxian District of Shanghai, which is currently the largest overseas headquarter of Melaleuca.


Over the past 16 years, China has become the most important international market for Melaleuca. In 2018, Xu Wei officially took the helm of Melaleuc (China) and became the first professional manager trained in the Chinese domestic market, which shows that Melaleuca attaches great importance to the Chinese market.


“Melaleuca (China) has continued to grow for 10 years, and the number of members has increased by 28 times.” At the 2019 annual meeting, Xu Wei announced the growth of Melaleuca's membership in China as of December 2018.



The Chinese Source:

美乐家
打造消费者直购系统

据《知识经济杂志》20197月报道,2019年美乐家(中国)年会上的视频演讲中,美乐家创办人范德士谈到:“过去三年,美乐家的成长达到了令人惊叹的速度,每月都有超过10万名顾客在美乐家购物。”美乐家全球业绩的成长,很大一部分来源于其中国市场的快速发展。尤其是在2018年以来,中国直销行业发展一度低迷沮丧的情况下,美乐家(中国)业绩依然能够保持业绩增长。


那么,美乐家(中国)是如何做到的?


美乐家打造的消费者直购系统CDM,Consumer Direct Marketing为中国直销行业提供了一种新的可能性和范式。

所谓消费者直购系统,是指美乐家的产品不是经由制造商、广告商或者分销商等传统渠道抵达消费者,而直接面对终端消费者进行销售。由美乐家直接采购、制造与运送产品至消费者手中。这省去了美乐家在中间商环节的费用支出,为其“消费回馈、购物返利”提供了支撑。


美乐家的产品线如今已覆盖了家庭清洁、营养健康食品、身体保养、化妆护肤等多种生活日用品品类。在20196月推出26款新品后美乐家(中国)为消费者提供的产品已超过了380款,可以满足消费者对产品种类的多方面需求。


另一方面,成为美乐家会员的门槛相对较低,属于小额报单,这为美乐家接触到更多消费者提供了广阔的空间。而且,报单的产品,必须用于会员自己消费,不能对外销售。这种引导消费型的全员自购方式,为美乐家带来了庞大的消费市场。


根据近几年美乐家(中国)年会发布的数据显示,2016年至2018年,其中国市场的纯消费顾客占比分别为为87%88.83%84.68%;在行业市场低迷的情况下,美乐家仍保持较高的纯消费顾客占比。


美乐家把大量的心思花在照顾纯消费者身上,通过优化产品、推出优惠政策等措施,提高会员复购率,让会员多快好省地购买产品。


值得一提的是,美乐家(中国)在直购系统中制定了最高2000元的消费限额制度,鼓励会员理性、计划性消费和持续消费,以避免会员囤货、不理性消费,从而有效保证了美乐家的市场秩序。业内人士表示,这种理念值得很多直销企业学习。


一言以蔽之,美乐家在直销模式上打造的消费者直购系统,以低门槛、高复购率的全员自购方式形成庞大消费市场,在整个行业产生差异化竞争效力;而且,其辅以消费限额手段,某种程度上也去除了中国直销行业投机性或投资性目的过强的因素。


2019530日,美乐家在上海市外资大项目集中签约仪式上,启动了新的投资项目——美乐家将在上海市奉贤区投资建立日化生产基地,这是目前美乐家总部在海外最大的日化生产基地。


十六年来,中国市场已经成为美乐家最重要的国际市场。2018年,许玮正式掌舵美乐家(中国)、成为第一位中国本土市场培养起来的职业经理人,由此可见美乐家对中国市场的重视。


“美乐家(中国)已经持续成长了10年,会员人数增长了28倍。”2019年年会上,许玮公布了截至201812月美乐家在中国的会员增长情况。

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Keyword: Melaleuca,business model

Herbalife cooperates with Tencent, opening digital transformation of its business in China

康宝莱与腾讯合作 开启在华业务数字化转型

2019/09/27 Companies
The Author:

On September 19, 2019, Herbalife announced a strategic partnership with Chinese Internet giant Tencent on digital transformation to fully launch the digital transformation of the company's business in China. After the transformation, Herbalife China will become a company that drives online and offline full-value chain distribution channels and is driven by user demand.


At present, digital transformation has become a significant strategy for Herbalife's business development in China, which will enable Herbalife marketers to serve customers more accurately. “Focus on customer value” is the core and foundation of Herbalife's digital transformation. Herbalife will use Tencent's ecosystem and cutting-edge technology to enable customers to reach out to products through more channels, improving customer experience, enhancing customer loyalty, empowering marketers through better customer insights, and ultimately offer consumers with a better service. Under the digital transformation plan, Herbalife is expected to launch online personal-store tools in the fourth quarter of this year.


Recently, "Internet +" has penetrated into every corner of life, and the digital economy generated by "Internet +" contains tremendous momentum to promote economic development. Digital transformation has become an important development direction for many industries.


Looking forward to the future, with the in-depth implementation of the digital transformation strategy, Herbalife will continue to deepen the Chinese market, adhering to the long-term commitment to the Chinese market, and continue to provide scientifically-based, reliable nutritional products as well as high-quality and honest service to Chinese consumers. Utilizing its accumulated global business experience and advantages in profession , Herbalife is striving to create more social values and contribute to the implementation of the “Healthy China” strategy.


The Chinese Source:

康宝莱与腾讯合作 开启在华业务数字化转型

2019919康宝莱宣布与中国互联网巨头腾讯就数字化转型建立战略合作关系,全面开启公司在中国业务的数字化转型。转型后,康宝莱中国将成为一家打通线上线下全价值链流通渠道,以用户需求为核心驱动的企业。


目前,数字化转型已经成为康宝莱在华业务发展的重要战略,将赋能康宝莱营销人员更精确地服务顾客。“以客户价值为核心”是康宝莱数字化转型的核心及基础。康宝莱将利用腾讯的生态系统以及最前沿的技术,让客户通过更多渠道触达产品,改善客户体验,提升客户忠诚度,通过更好的客户洞察来赋能营销人员,最终让广大消费者享受到更加优质的服务。根据数字化转型的计划,康宝莱预计将在今年第四季度推出线上个人商店工具。


当前,互联网+”已经渗透到生活的各个角落,而由互联网+”催生的数字经济蕴藏着推动经济发展的巨大动能,数字化转型已经成为了许多行业重要的发展方向。


展望未来,随着数字化转型战略的深入实施,康宝莱将继续深耕中国市场,秉承对中国市场的长期承诺,为广大中国消费者持续提供以科学为依据、可信赖的营养产品和优质诚信服务,并利用自身积累的全球经营经验和专业优势,努力创造更多社会价值,为健康中国战略的落地实施贡献自己的一份力量。

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Keyword: Herbalife,technique

" NU SKIN China Children's Heart Disease Fund" helped over 10,000 impoverished children

如新中华儿童心脏病基金救助贫困患儿突破1万名

2019/09/27 Companies
The Author:
  " NU SKIN  China Children's Heart Disease Fund" helped over 10,000  impoverished children

At the brand event held in September 2019, NU SKIN announced that the " NU SKIN  China Children's Heart Disease Fund" had raised more than 130 million yuan, helping over 10,000 impoverished children with congenital heart disease.

As the earliest multinational company focusing on the group of children with congenital heart disease, NU SKIN have been adhering to “the power of goodness”,which is considered as their mission. In 2008, NU SKIN established the New China Children's Heart Disease Fund, and planned to raise 10 million yuan in 10 years,funding the medical treatment and prior screening for poor children with congenital heart disease, as well as professional medical training and research. It is worth mentioning that due to the great effort that have been paid during the last 11 years, the total amount of funds raised by the project has exceeded 130 million yuan, 10 times as the original plan. Till now, the frequency of rescue operation that is operated has been growing from one in every three days to five in every day at present, and the number of children who have been rescued has exceeded 10,000. It is understood that the project has formed a complete rescue chain for pre-screening, charity treatment, volunteer service and medical training.


The Chinese Source:

如新中华儿童心脏病基金救助患儿1万名

2019年9月,在如新举办的品牌活动上,如新对外公布了“如新中华儿童心脏病基金”筹集善款总额已超过1.3亿元人民币、救助贫困的先心病患儿突破1万名的消息。

作为最早关注先心病患儿群体的跨国公司,一直秉持“善的力量”使命的如新于2008年成立了如新中华儿童心脏病基金,计划10年募集1000万元人民币,所有筹集善款专用于贫困先天性心脏病患儿的医疗救治和前期筛查,以及专业医疗培训和研究。值得一提的是,经过11年的深耕,项目筹集善款总额已超过1.3亿元人民币,实现了原定计划的10倍,救助手术也从原来的三天1个手术发展到现在的一天5个手术,救助过的贫困先心病患儿也已经突破了1万名。据了解,该项目目前已经形成了前期筛查,慈善救治,志愿服务及医疗培训完整的救助链条。

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Keyword: NU SKIN, commonweal